Apr 24, 2022
In Wellness Forum
Quality marks play an important role in the Telemarketing Lists buying process The best-known quality marks are Fairtrade from Max Havildar, Biter Leven, I choose consciously and Healthier choice. It is striking that many people are familiar with quality marks, but do not know what they mean. Nevertheless, a third of supermarket turnover comes from Telemarketing Lists products with a sustainability label. And this share is growing at double digits. The Dutch indicate that they prefer to buy from a store that considers sustainability important (and communicates about it). Brands that score Telemarketing Lists best there are, for example, IKEA, Rituals, Hema, AH and Marat. After years of caution, a clear turning point Telemarketing Lists can be observed in 2019 in the number of advertisements in the Netherlands with a sustainability message. Advertisers used to be cautious, because some were criticized and, whether Telemarketing Lists justified or not, accused of purpose washing . That happened to Albert Heijn , for example . After all, it is quickly hypocritical for a company to communicate about its sustainable efforts. There is always something somewhere in the chain that is not sustainable or circular that the press or interest Telemarketing Lists groups can take advantage of. Enough doubts: sustainability is allowed Telemarketing Lists on the communication calendar! Companies have therefore long doubted whether they should include positions and messages about sustainability in their communication strategy. The graph below, with the spending (source: Nielsen) in Fairtrade, organic and sustainability Telemarketing Lists campaigns, shows that in 2019 this doubt has come to an end. More and more advertisers dare to put this topic on the agenda in advertising. And we expect this to continue now. The Chinese word for 'crisis' is composed of two characters that represent danger and opportunity. Companies have recently been forced to Telemarketing Lists do things differently, adjust their strategy or devise product alternatives.